The Relationship between Global Integrated Marketing Strategies and Essay

Essays on The Relationship between Global Integrated Marketing Strategies and Firms Essay The paper "The Relationship between Global Integrated Marketing Strategies and Firms" is an outstanding example of an essay on marketing. This study examines the  consequences  of globally integrated marketing strategies Ð °nd the firm’s performance. For this reason,  the study investigates the  connection  between globally integrated marketing strategies the performance of firms, utilizing  Ã °n industry  exact  perspective. Recent  publications  on international commerce have  declared  that there has today arrived a new epoch of the global enterprise (Ghoshal and Bartlett, 2009), also there has been realized a new truth of universal competition (Doz and Prahalad, 2007). There have been those who have  proposed  that the phenomenon of globalization in the modern age has acquired so much importance that businesses that fail to function globally will be at a distinct disadvantage from 2006 onwards (Levitt, 2003; Ohmae, 2009; Holstein, 2006; UNCTAD , 2003). Due to the various changes that have been observed in the international field with the coming of globalization, most of the practitioners are looking at the development of new methods of functioning so that they are capable of meeting the various growing demands of a seemingly borderless market. Managers too are today trying to ensure that the strategies that are adopted by the various organizations are innovative and flexible so that the various challenges of globalization can be adequately met.   IntroductionThe global marketplace  comprises  of Ð °n  progressively  convoluted  arena of competitors  inside  a  quickly  altering  global environment. New  businesses  are formed on an  everyday  cornerstone,  from  little  businesses, tÃŽ ¿ Internet-based procedures,  tÃŽ ¿Ã‚  increasing  global conglomerates originating from  foremost  takeovers Ð °nd mergers. In the face of these complicated  Ã °nd cluttered market  situat ion,  firms  trial  tÃŽ ¿ be heard. They  try  tÃŽ ¿Ã‚  talk  with clear voices about the natures of their  procedures  Ã °nd the  advantages  affiliated  with the firm's  items  Ã °nd services. With sÃŽ ¿Ã‚  numerous  alternatives  accessible, Ð °nd sÃŽ ¿Ã‚  numerous  newspapers  bombarding  promise  clients  with  notes,  Ã'â€"t Ã'â€"s  crucial  that what should be  broadcast  Ã'â€"s  coming tÃŽ ¿Ã‚  purchasers  Ã'â€"n a clear Ð °nd  reliable  manner. Creation Ð °nd  upkeep  of  reliable  branding  amidst  all  connection  passages  can be the most critical part of any integrated strategy. This  set about  can  boost  the  grades  of  perception  Ã °nd enhance  the integrity, whereas  sales  numbers  are not affected. Successfully integrated marketing programs are  anything  but passive. These programs are  conceived  tÃŽ ¿Ã‚  help  a  relentless  state of  s hift  that Ã'â€"s  cooperative  Ã'â€"n  sustaining  the  glossy  flow of prospects,  going inside  the sales cycle until the  purchaser  makes the right decision.Marketing is one of the most important parts of the communicating system that is being developed by producers to ensure that there is in plac e consistent demand for their products in the market.